Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.
The origins of the company are complex, going back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch; and two other manufacturers (DKW and Wanderer), leading to the foundation of Auto Union in 1932. The modern era of Audi essentially began in the 1960s when Auto Union was acquired by Volkswagen from Daimler-Benz. After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present day form of the company.
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There’s an almost Olympian strength to the four interlocking rings on the Audi badge, and it’s in no way misleading. Whether you love the stoic Germanic styling of these cars or not, you can be in no doubt you’re buying a level of solidity that even the Japanese can’t beat.
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The German carmaker has expanded its Australian footprint in recent years with an extensive selection of prestige, luxury and sports models ranging from compact sedans and hatches to SUVs, luxury sedans and high-performance sports cars. Most have petrol and diesel engine options, and some boast the Quattro all-wheel drive system.
Reflecting the economic pressures of the time, Auto Union concentrated increasingly on smaller cars through the 1930s, so that by 1938 the company’s DKW brand accounted for 17.9% of the German car market, while Audi held only 0.1%. After the final few Audis were delivered in 1939 the “Audi” name disappeared completely from the new car market for more than two decades.